Product Mix Nestle free essay sample

Amul   is an  Indian  dairy cooperative, based at  Anand  in the state of  Gujarat, India. The word  Amul is derived from the Sanskrit word Amulya,meaning invaluable. the co-operative is also sometimes reffered to as Anand Milk Union Limited. Formed in 1946, it is a brand managed by a  cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred  Indias  White Revolution, which made the country the worlds largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul. PRODUCT: A Product is anything that can be offered to a market to satisfy a want or need. Products that are marketed includes physical goods, services,experiences, events, persons, places, properties, organizations, information, and ideas. We will write a custom essay sample on Product Mix Nestle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page PRODUCT MIX: A product mix (also called product assortment) is the set of all product and items that a particular seller offers for sale. Product Line: A  product line  refers to a number of products that are related and developed by the same manufacturer. * Product Length: Total number of items within the lines. * Product Width:Number of different product lines. * Product depth: Number of versions of each product. Product mix of AMUL: Product Width=8 Product length=42 Average product length=(Total length/No of lines)=(42/8)less than 6. Product depth Bread spreads| 3| Cheese| 5| Desserts| 5| Cooking| 6| Health Drink| 2| Milk Drink| 9| Powder Milk| 5| Fresh Milk| 8| Ex: Cheese